In addition to its affordability, quality, and contemporary design, Kia has become a popular choice for car consumers worldwide. Kia has become the top choice of many because it produces cars, which are known for being reliable and requiring very less maintenance to keep them running. It sold more than 2.6 million units worldwide in 2023, making it one of the most preferred brands today! Models like the Kia Sportage and Kia Seltos have boosted the brand by being in that “sweet spot” of practical, safe and stylish while being reasonably priced. In the Sportage, which comes equipped with a 2.4L engine and available driver assistance features like lane-keeping aid and forward-collision warning, that part translates to an unassuming value play for young families or recent grads.
Kia offers the most extended warranty in the industry, and can cover your car for as long as 10 years or 100,000 miles. The warranty is greater than those that most of its competitors provide, which helps to put the minds of buyers at ease about Kia's reliability in the long term. And with an enticing price point, it also helps buyers on a budget enjoy the level of quality the brand has become known for without having to pay that premium rate. Kia cars and trucks are, on average, 20-30% less costly to get with equivalent features to Honda or Toyota](https://axiosrezonjauno.instructure.com/eportfolios/29/Pgina_principal/Auto_Cost_Decrease_than_Honda_or_Toyota)_products in terms of gas mileage or convenience.
Kia has also been very popular because of its focus on innovation. One of the more established brands in the electric vehicle (EV) space, Kia has plug-ins like the EV6 which can be fitted with a battery good for up to 300 miles of range and rapid charging that should make it more appealing to greens looking to leave tailpipe emissions behind. The resulting strong demand for sustainable transport options saw Kia's EV sales increase by 40% in 2023. It's a good thing the EV6 has won praise for how it looks and drives: here is Kia setting the bar on what affordable electric vehicles should be capable of.
Where Kia really excels is in design. Kia worked with big-time designers, notably ex-Audi designer Peter Schreyer, to give the lineup some identity and use a "Tiger Nose" grille that brands every one of its models. Therefore, the modern and sporty design language of kia goes perfect with young buyers that are looking for good style apart from performance. Such is the case with this emphasis on design, which may have helped boost interest in vehicles like the Kia Stinger as drivers look for performance without having to also compromise their fashion.